Lo5: Feedback Anne Doncaster

LO5: Feedback Anne Doncaster

The main feedback I gathered from her comments was that I needed to include networking features, in the form of messages and group chats, into my app that could allow communication between users. This would allow users to work together to form user generated content together. By doing this, I will make my app more connected linking to Marshall McLuhan's 'Global village' theory that he proposed in his book 'understanding media: the extensions of man"(1964) which suggested that one day we would live in a "global village" due to advancements in technology. Furthermore, it would give users a bigger reason to use my app for content creation. 

She also stated that I should take advantage of Tik Tok when advertising and marketing my product. The constant stream of user generated content in the form of remixes, dances, and memes can be used to market my app using below the line Marketing methods. Marketing using these tactics will mean my product will reach a wider target audience and may become popular on the Tik Tok app. 

Overall she was really impressed with my product and believed that It could succeed in the streaming service market, along as I improved my design and marketing methods to ensure I market directly to a young target audience that enjoy content creation and use apps such as Tik Tok and YouTube to share that content online.