Lo4 Proposal for technological app

PRODUCT IDEA 

The idea that I have thought about is a music streaming service that will link to different music streaming services such as Spotify, SoundCloud, and YouTube music. The app will feature music editing software such as equalisers, and reverb effects that users will be able to use to edit their music to their tasting. Along with this, the app will notify users when artists drop new music, and it will also recommend artist and upcoming releasing from artist the user likes. The app will also give the user the ability to add friends and other people who use the app. They will be communication features and it will show the user what song their friend is listening to and the streaming service they are using. The app will utilise Web 2.0 and 3.0 features to recommend users music from certain artists, and allow them to interact with them. 

 

CONVERGING SECTORS – NEEDS TO BE TWO OR MORE (E.G. COMPUTING AND TELECOMS, SOCIAL MEDIA AND TV, TV/FILM AND INTERNET) 

In my application the converging sectors are Music, Internet, Music creation, Social media, and Computing. This is because my product incorporates sectors from music streaming services such as Spotify, and also incorporates feats from music production software such as FL Studio. The application will allow users to share content and connect with other users of different apps, this means I am using sectors from the internet and making them a feature in my app. This is similar to how may social media channels use internet sectors to allow users to share content and communicate with other users using a messaging system. 

 

WHAT THE PRODUCT DOES/SERVICE PROVIDES 

 

The product will allow users to link their Music Streaming Services to the app so that they are able to edit music, playlists, and see upcoming music on all platforms, all on one app. Plus, they will be able to create and stream user generated content similar to FL Studio and SoundCloud, allow our product to be used by prosumers who would create and share their own music. The product will be a mix of SoundCloud, Band-labs, and Garage band and will utilise all the features of these apps so that users can do them all in one app. It gets rid of the need to use more than one app as you will be able to produce and upload music all in one app seamlessly. You will also be able to export media so that you could use it els ware, and users will be able to import media from their files swell. It will be optimised perfectly for the user experience.

 

TARGET AUDIENCE AND DEMOGRAPHICS 

The target audience and demographics of this product are 14-30 aged people who enjoy making and music and want to share it. The mainstream audience who use my app will be streaming or editing their music on other applications. The more niche audience of my product will be Succeeders and aspirers who are looking to create and eat music that they can produce and record on our app. When marketing, I will target aspiring artists and music producers who may not have the correct equipment to record with. Even with this, the app will be available on Pc and Laptop and will also be available as a web page although this may only include the streaming service.

 

DOES THE PRODUCT FILL A GAP IN THE MARKET? IF SO ,HOW DO YOU KNOW? WHY WOULD THIS BE A VIABLE IDEA? 

I believe that this does fill a gap in the market of streaming services, as it allows users to upgrade their listening experience by editing it to their liking. Plus, they can also create and upload music directly on the app all from one a on their phone or PC. It makes music creation easier for prosumers as the app will be easy to understand and can be used on the go or at home. There are applications that focus of music creation such as Band-labs, FL mobile, and Garage band. However, they do not feature a streaming service that allows them to upload their music, and while many streaming service have minor editing tools, such as how you can change the frequency of a song on Spotify, they will not have as many feature as we will have. Also, we plan on using synergy to for relationships with these conglomerates, so that users could potentially link the accounts of each streaming service as to edit the music on the other streaming services they are using. This, in my opinion does fill a gap in the industry.

 

IS IT THE TYPE OF PRODUCT THAT IS MADE BY A CONGLOMERATE COMPANY OR AN INDIE COMPANY? 

 

It will be a product developed by an indie company with a small development team. Because of this, we have to achieve a budget through crowdfunding sites such as GoFundMe.com. Plus, if we manage to form joint ventures or use synergy with other conglomerate companies, then we will be able to obtain an even bigger budget through publishers and investors, hopefully gaining a bigger development team as-well. The app is ambitious so we will need to use crowdsourcing tools to find the best people who have the correct skills for the job. Even with this, we could also achieve funding from celebrity endorsement, similar to how Jay-Z owns Tidal and uses his wealth to fund the app.

 

 

DISTRIBUTION OPPORTUNITES/HOW AUDIENCES ACCESS IT 

 

The audience will be able to access the app on a mobile device, tablet, PC or Laptop. This is because I want users to be able to access the app however they can. Whether on the go using a phone, or at home on a PC. It will be available for download on IOS and Android, and also on all PC systems such as Windows and IOS. The more accessible our app is, more users will want to use the app and will do it on multiple devices.

 

HOW WOULD YOU MARKET THIS 

I will market this application using above the line marketing methods such as posters, adverts and bus wraps. This will advertise my product to a mainstream audience and will ensure I reach a wider target audience for my product. Plus, I can use below the line marketing methods such as sponsoring artists and producers that would allow us to target a more niche market of people who like creating music and would use the application to create music and upload it to our app. This would allow us to target a more niche market to ensure we obtain a dedicated audience that would use our app all the time. Furthermore, We can use Web 3.0 techniques such as semantic web technology and artificial intelligence which would allow us to market our product to specific people online who enjoy and make content similar to what our application is offering. This would be either as banners on apps and websites that specialise in music, or adverts that play on videos that cover the same content as what we market. Lastly, using synergy or forming joint ventures with other streaming service conglomerates like Tidal, Spotify, or SoundCloud, would allow us to include content that would allow users to content or link their accounts from different application, letting the user connect with friends who use different streaming services to ensure they have a reason to switch to our app.